Demo FMCG Co

Category Overview

Shape of the category — weekly sales with YoY performance and seasonal patterns.

Total Sales

$34.3M

104 weeks

Weekly Average

$330K

YoY Growth

+4.2%

Last 52 weeks vs prior

+4.2% YoY

Peak Week

$644K

22 Dec '25

Trough Week

$233K

17 Feb '25

Sales up YoYSales down YoYNo prior year data

Weekly Sales — Last 2 Years (104 Weeks)

Click any bar to drill down into SKU-level performance for that week.

Key Takeaway: Green bars indicate weeks where sales exceeded the same week in the prior year, while red bars show weeks with a YoY decline. Look for seasonal trends — peak trading from October through December and softer months in winter (June-August).