Distribution Analysis
Distribution reach, sales per point of distribution (SPPD), and expansion opportunities
Avg Distribution
71.1%
+0.9% YoY
Avg SPPD
$10.0K
Sales per point of dist.
Total Sales
$4.4M
Latest period
Brands Tracked
6
Distribution % Trend by Brand
SPPD Trend by Brand ($/point)
Distribution vs SPPD Quadrant
Stars- High dist, high SPPD
Expand- Low dist, high SPPD
Optimise- High dist, low SPPD
Review- Low dist, low SPPD
Distribution Gap Analysis
| Brand | Distribution % | SPPD | Dist Gap to Leader | Potential Revenue | Quadrant | Opportunity |
|---|---|---|---|---|---|---|
| Don Julio | 41.1% | $9.8K | 50.3pp | $492K | Review | - |
| Tanqueray | 60.8% | $8.2K | 30.6pp | $252K | Review | - |
| Gordon's | 74.4% | $7.9K | 17.0pp | $135K | Optimise | - |
| Johnnie Walker | 76.3% | $12.1K | 15.1pp | $182K | Stars | Expand |
| Bundaberg | 82.3% | $8.6K | 9.1pp | $78K | Optimise | - |
| Smirnoff | 91.4% | $13.7K | 0.0pp | - | Stars | - |