SPI - Strategic Price Index
Diageo SKU pricing vs competitor SKUs, indexed to 100 (parity)
Owner:RGM
Metric:Price Per Litre
BU:AU CLG Scan
>100 = Diageo more expensive100 = Parity<100 = Diageo cheaper
Avg SPI
98.8
Across all matchups
SKUs Above Parity
3
Diageo more expensive
SKUs Below Parity
8
Diageo cheaper
SKUs At Parity
8
Index = 100
Strategic Price Index by Segment