Pricing Analysis
Average selling price trends, price indexing, and competitive price gaps
Avg ASP
$54.40
+1.2% YoY
Total Revenue
$3.4M
Latest period
Total Units
71.7K
Latest period
Brands Tracked
5
ASP Trend by Brand
Price Index (Category Avg = 100)
Price vs Volume (Bubble: size = revenue)
Price Gap Analysis
| Brand | ASP | Cat Avg | Price Index | Gap to Cat | ASP Chg % | Revenue |
|---|---|---|---|---|---|---|
| Don Julio | $85.15 | $54.40 | 156.5 | +56.5% | +2.6% | $0.45M |
| Johnnie Walker | $56.06 | $54.40 | 103.1 | +3.1% | +1.5% | $0.77M |
| Tanqueray | $48.47 | $54.40 | 89.1 | -10.9% | +0.1% | $0.53M |
| Bundaberg | $45.44 | $54.40 | 83.5 | -16.5% | +0.3% | $0.82M |
| Smirnoff | $36.87 | $54.40 | 67.8 | -32.2% | +0.3% | $0.87M |