Price Ladder
SKU tier classification, revenue by tier, and premiumisation trends
Total Revenue
$3.9M
Latest period
SKUs Tracked
12
Premiumisation
36.9%
% Premium + Super-Premium
Prem. Trend
-0.3pp
-0.3% YoY
Auto-classification thresholds (ASP percentiles):Economy: ≤ $41.51Mainstream: $41.51 – $53.53Premium: $53.53 – $72.31Super-Premium: > $72.31
Revenue by Tier Over Time
Premiumisation Trend
SKU Tier Classification
| SKU | Brand | ASP | Revenue | Units | Tier | Override |
|---|---|---|---|---|---|---|
| JW Blue Label 700ml | Johnnie Walker | $223.02 | $210K | 942 | Super-Premium | |
| Don Julio 1942 750ml | Don Julio | $204.48 | $172K | 843 | Super-Premium | |
| Don Julio Blanco 700ml | Don Julio | $75.05 | $232K | 3,096 | Super-Premium | |
| Tanqueray No. Ten 700ml | Tanqueray | $71.40 | $209K | 2,927 | Premium | |
| Bundaberg Small Batch 700ml | Bundaberg | $61.02 | $189K | 3,093 | Premium | |
| JW Black Label 700ml | Johnnie Walker | $58.66 | $427K | 7,272 | Premium | |
| Tanqueray London Dry 700ml | Tanqueray | $48.40 | $340K | 7,033 | Mainstream | |
| Smirnoff Gold 700ml | Smirnoff | $47.02 | $141K | 2,991 | Mainstream | |
| Bundaberg UP Rum 700ml | Bundaberg | $41.88 | $532K | 12,707 | Mainstream | |
| JW Red Label 700ml | Johnnie Walker | $40.38 | $489K | 12,098 | Economy | |
| Smirnoff Red 700ml | Smirnoff | $33.99 | $564K | 16,606 | Economy | |
| Gordon's London Dry 700ml | Gordon's | $31.54 | $400K | 12,679 | Economy |