Price Curve
Price Pack Architecture (PPA) — ASP comparison across pack sizes for Diageo vs competitors.
Smirnoff Crush ASP by Pack
Smirnoff Crush — Pack Details
| Brand | Pack Size | Qty X Pack | ASP |
|---|---|---|---|
| Smirnoff Crush | 440ml | 4 | $16.50 |
| Smirnoff Crush | 330ml | 24 | $13.80 |
| Smirnoff Crush | 440ml | 24 | $14.20 |
| Smirnoff Crush | 440ml | 30 | $15.10 |
| Smirnoff Crush | 440ml | 1 | $16.20 |
Smirnoff Crush and Hard Rated ASP by Pack
Hard Rated — Pack Details
| Brand | Pack Size | Qty X Pack | ASP |
|---|---|---|---|
| Hard Rated | 440ml | 4 | $15.90 |
| Hard Rated | 330ml | 24 | $14.50 |
| Hard Rated | 440ml | 24 | $13.60 |
| Hard Rated | 440ml | 30 | $14.80 |
| Hard Rated | 440ml | 1 | $15.50 |