Promotional ROI
Baseline estimation, incremental lift, ROI analysis, and promo frequency across your portfolio
FY25 GP by Week
FY25 RSV by Week
Total Promo Events
81
SKU-week occurrences
Avg Lift %
+46.8%
Incremental vs baseline
Overall ROI
1.42x
Incr. revenue / spend
Promo Spend
$564K
Total discount value
Volume Decomposition: Base + Incremental by Brand
Promo ROI by Brand (Incremental Revenue / Promo Spend)
Promo Frequency Heatmap (SKU x Week, colour = discount depth %)
Promo Summary by SKU
| SKU | Brand | Promo Weeks | Avg Discount % | Baseline Units/Wk | Incr. Units | Total Lift % | ROI |
|---|---|---|---|---|---|---|---|
| Tanqueray No.10 700ml | Tanqueray | 8 | 20.5% | 493 | 3,018 | +76.5% | 1.67x |
| JW Red 700ml | Johnnie Walker | 8 | 19% | 562 | 2,522 | +56.1% | 1.53x |
| JW Black 700ml | Johnnie Walker | 9 | 14.9% | 493 | 1,598 | +36.0% | 1.51x |
| Bundaberg UP Rum 700ml | Bundaberg | 6 | 18.3% | 592 | 1,966 | +55.3% | 1.50x |
| Smirnoff Ice 4pk | Smirnoff | 9 | 16.9% | 552 | 2,116 | +42.6% | 1.45x |
| Tanqueray London Dry 700ml | Tanqueray | 10 | 18.4% | 557 | 2,610 | +46.8% | 1.41x |
| Don Julio Blanco 700ml | Don Julio | 8 | 14.5% | 605 | 1,512 | +31.2% | 1.40x |
| Smirnoff Red 700ml | Smirnoff | 6 | 18.3% | 519 | 1,522 | +48.9% | 1.38x |
| Bundaberg Red Rum 700ml | Bundaberg | 9 | 16.9% | 508 | 1,722 | +37.7% | 1.28x |
| Don Julio Reposado 700ml | Don Julio | 8 | 19% | 509 | 1,497 | +36.7% | 1.13x |